Plenty Of Fish Please
Plenty of Fish or POF is a Canadian dating website that is also popular in different countries including the USA, Canada, UK, Australia, etc. Over the years, POF has gained the reputation of being one of the top dating platforms by helping millions of people find dates online. Please stop saying “There are plenty of fish in the sea”. I’m sick of having sex with fish!! You Might Also Like @CeruleanGates. Boss pissed me off at work today.
Business Challenge Story
Helping people find love
Every single day, over four million people use POF to help them find someone special—and time is always of the essence. Given the competitive nature of the market for app-based dating services, having a fast, high-performing interface helps POF provide clients with a differentiated experience.
Communication is at the heart of the site’s success. More than 2.5 million conversations take place on POF every day—more than on any other dating app. The formative stages of a relationship can be crucial to a potential romance, so it is imperative that things go smoothly.
But as POF’s customer base rapidly grew, its antiquated spinning disk storage was increasingly unable to keep pace. The storage had difficulty replicating data between database instances, and its database servers struggled to respond to calls—with the result that users endured slow-loading pages that featured out-of-date, ‘stale’ data.
Owen Morley, Director of Infrastructure at POF, notes: “Speed directly drives the user experience—and if any element of the experience falters, users will look elsewhere. What’s more, with new dating apps seemingly emerging every day, the competition for attention has never been fiercer. We knew we needed faster storage to keep up.”
plenty of (something)
plenty of something
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